Unilever Homepage Redesign.

Transforming Unilever's digital presence to reflect its evolving business. 

The Unilever.com homepage serves as the digital gateway to the company’s global business, requiring a strategic refresh to better showcase its Growth Action Plan progress and engage key stakeholders. As their most visited page, it needed to balance multiple objectives: improving user engagement, demonstrating business performance, and reducing environmental impact through sustainable web design.

Leading in the next era of corporate sustainability.

Unilever Homepage Redesign.

Digital transformation at scale. 

With its products reaching 3.4 billion people across more than 190 countries daily, Unilever's digital presence demanded a homepage that could effectively serve diverse stakeholders while maintaining performance and accessibility standards. With €60.1 billion in turnover and 51 market corporate sites to consider, the scale and complexity of this project required innovative yet practical solutions.

Powered by people.

127,000 employees globally, with an estimated 3.4 billion people using Unilever products daily. Achieved 50/50 gender balance in 2020.

The Growth Action Plan. 

Unilever is prioritizing efforts in four key areas: tackling climate change, protecting nature, reducing plastic waste, and improving livelihoods globally.

Share-price comparison.

Unilever provides real-time updates on share prices in London, Amsterdam, and New York, featuring comparative analysis adjusted for currency fluctuations and market timing differences.

Redesigning Unilever’s homepage.

The brief.

Unilever enlisted us to collaborate with their Communications and IT teams to reimagine their homepage. The goal was to create a design that engages key business, political, societal, and media audiences while supporting multiple simultaneous campaigns and announcements with maximum flexibility. The redesigned homepage needed to seamlessly function across 51 market-specific corporate sites, adhere to rigorous accessibility standards and minimize environmental impact.

Our role.

We developed a redesign strategy that balanced innovation with Unilever’s brand guidelines and existing component library. This included introducing dynamic modules to feature elements like share prices, social media feeds, and localized news while ensuring flexibility for major campaigns, announcements, and financial updates. The strategy ensured striking visuals paired with technical optimizations to boost performance. The result was a homepage that met Unilever’s immediate needs and laid a scalable, sustainable foundation for future growth.

Delivered with impact.

Promoting a positive change.

Unilever has been championing an ambitious sustainability agenda for over two decades. As the economic, environmental, and social challenges of our time intensify, Unilever is evolving its approach. The company recognizes that raising awareness and setting long-term goals, while important, is no longer enough. Instead, Unilever is focused on delivering measurable impact by embedding sustainability into the core of its business performance.

The website provides a transparent, accessible, and user-focused platform that helps Unilever communicate its progress, share its actions, and effectively engage stakeholders. It is a critical tool in driving accountability, and empowering audiences to understand and connect with Unilever’s sustainability goals.

Centering usability and promoting Unilever’s Growth Action Plan.

  • Simplified navigation and optimized technical performance to enhance usability, reduce cognitive load, and cut page weight, lowering carbon emissions.
  • Built flexible content modules and improved discoverability to support diverse campaigns and key stakeholder needs.
  • Delivered scalable, pragmatic solutions to streamline implementation and enable future market site expansion.

Unilever Deforestation-free Supply Chain.

Storytelling for transparency and accountability.

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