Natural Capital Primer.
Effective action, driven by knowledge.
55% of global GDP directly depends on natural capital. Understanding and managing natural capital is crucial for achieving sustainability, conserving biodiversity, addressing climate change, and ensuring the well-being of future generations.
Key concepts and elements.
Outlines the foundational concepts of natural capital and highlights the relationship between nature, business, and society.
Role of natural capital.
Showcases business dependencies and impact on natural capital through industry use cases such as manufacturing, tourism and retail.
Accessible learning experience.
A meticulously designed interactive learning tool with a human-centric approach ensuring usability for diverse audiences.
Vizzuality played a key role in simplifying complex natural capital concepts while maintaining their scientific integrity. Our design, science, and content teams united to make the information accessible and engaging, creating a truly interactive experience through a combination of visual, audio, and moving design elements. By using visual storytelling, especially in the ‘Industry use cases’ and ‘Day in the Life’ pages, we broke down intricate ideas in a relatable way. Additionally, we incorporated key insights and quizzes as learning checkpoints to reinforce understanding and inspire users to apply their knowledge and drive impactful change.
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Demystifying natural capital to empower global conservation initiatives:
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