More than a box-ticking exercise
From the outset, it’s clear that the Grow Asia Counter is not your typical bureaucratic form. There’s no need to log-in or create an account and meaningful results are delivered within minutes. Step-by-step, each person is guided through a series of questions. To make every step as intuitive and quick as possible, we opted to use a minimal form interface and natural language forms rather than row after row of text and checkboxes. And, because we’ve split the questions over multiple screens, each one is based on the previous response thereby eliminating irrelevant questions and making the experience both faster and more personal for the user.