The user comes first
We started this project with a ‘discovery’ period, diving deep into the world of OGP and the various stakeholders working on open governance. Every decision we made during the website redesign was informed by our conversations and user testing with the people that are catalysing change in their countries. We learnt that they want great stories about what other people are achieving, the commitments each country has made, and simple how-to guides. With that knowledge, we recommended a new site structure and a focus on creating content based around those three themes.